With Nottingham being a student-heavy city, the end of summer and start of term again naturally causes its night time events to unearth from hibernation (more on this later…) One such promoter grabbing this opportunity to welcome students, as well as curious locals, to his brand of fun times is Louis Knight of The Waves.
Following on from a mammoth summer bank holiday party, on 22nd September he’s taking over Red Bar, appointing Lukas Wigflex to head selector. Also an opportunist, I took the chance to learn more about The Waves before it all kicks off, and sat down with Louis to dive deeper into his thoughts behind the night…
First thing’s first – why call it ‘The Waves?’
It’s hard to name your own business and make it relevant to all, so I chose the name The Waves because it’s neutral. It represents fluidity and is a flowing motion. Adding the ‘The’ gives it its independence and some of the top clubs and nights such as ‘The Berghain’ and ‘The warehouse project’ have proven it works. It also links to music, referencing sound waves and raves.
Who else is part of the Waves crew?
We got head rep Max P who is my trusty right hand man along side our other promoters Alex Stewart, Joe Coles and Ailsa Mcfarlane, who will be promoting online and door to door, as well as selling tickets to all students for our future events. We also have my very good friends and resident DJs – Jacob Gulliver, Kairo and MLĀNO.
On your event page it says you’re inspired by the nightlife culture in Berlin – why do you have a special connection with that place over other clubbing meccas such as Ibiza, Croatia or even UK cities like London or Leeds?
I left England in 2015 and decided to live in Berlin, using this city as my base for travelling. I was there for 11 months in total and got a real good grasp of the variety and diversity of clubs there, as well as its night life culture. Then when I returned I missed the feeling I got when I entered a club in Berlin, so I decided to replicate it with my own events. I’ve been to Ibiza but I got a totally different impression there. I think you have to reach a level of social status to feel like you can enjoy it, but in Berlin the clubbing community welcomes anyone who is there to have a genuinely good time and not to show off.
Berlin aside, what was that special track or event that made you realise how much you loved dance music and its culture?
If I had to pin point one specific place it would be Sisyphos, Berlin. This place is more of a commune than a club. It opens Friday evening and doesn’t close until midday Monday. It has 2 rooms, The Hammerhalle, which is your heavy 4 x 4 Berliner Techno, and The Winterkarten which is a stained glass windowed church vibe shed which is more tech house and house.
Why, and when, did you start your night?
I started to create it in Dec 16 and had first one Jan 17
Do you come from Nottingham? If not, how did you end up here?
I come from Leicester but moved here when I got back from Berlin.
What other nights in Notts, the UK or even the world do you admire?
In my opinion, The Warehouse Project is the pinnacle of all promoting and events in the UK. However Zutekh, the Portal and The Bunker are all events I admire for their bookings, promotions and collaborations.
Flyers are a big part of clubbing culture, albeit dying down in the digital age, but yours are pretty cool – who did them for you / what was their inspiration?
One of our main values is to always remain innovative and creative so we channel this through our graphics. But they will vary depending on what type of event we’re doing. I work very closely with the designers to get a clear image of what I’m portraying at the event.
How do you want people to feel at your events?
I want people to feel welcomed, loved, appreciated, valued, jovial, horny, sexy, drunk, funky, dirty, sweaty and just have an all round sense of relaxation and escapism in an environment where you feel comfortable.
Your night in September will be your fifth night – where was your first night?
Our first event was on the 26th Jan 17 at Rough Trade and we welcomed 3 Trent bass legends – LNR, George Burgess and Jaust. We still have good contacts with these and some of them have featured more than once.
Have you moved venues / changed concept since then?
The concept of the waves hasn’t changed however the variety of our events is infinite. We have had intimate parties with 200 people cap, we have had 12 hour bank holiday parties with 2 floors, 15 DJ’s and 400 cap and now where going into start of UNI I thought I would give the students something to experience in their first week of freshers. We are not limited to one venue and one style of event.
Which night has been your favourite?
Every event is my favourite, I savour the last and look forward to the next.
You say you have big plans for the future – can you reveal any of these?
We are going to expanding rapidly going into the next year and our aim is to leave a footprint in Nottingham’s night life history.
The Waves is looking to grow its promo team. Anyone wanting to join the party should email Thewavesmusicevents@gmail.com 🙂